Marketing manager job description
A successful candidate has knowledge of advertising and marketing best practices, as well as strong writing and analytical skills.
Previous experience as a marketing manager, coordinator, specialist or assistant may be required.
A degree in marketing, business or communications is typically required.
Typical duties of a marketing manager
- Developing marketing and promotional strategy and materials for a company or product, including brand management, advertising, and web and sales collateral
- Ensuring marketing programs align with public relations and other communication activities
- Assisting in preparation of long- and short-term marketing plans, pricing policies and budgets
- Supervising a team of marketing coordinators or assistants, in some cases
Robert Half is a leading marketing recruiting agency.