Marketing and Creative Professionals in Highest Demand
Within each scoring indicator, a role is awarded points if it is above average compared to other marketing and creative roles. Roles that had below-average demand received zero points toward their score. Roles were scored by comparing their 2022 growth to the second half of 2021 and their Q2 specialized unemployment rates.
Digital Designers, Artists and Producers2.85
Ranking of roles is based on proprietary analysis of more than 6 million positions posted on more than 100 independent job boards and company websites, specialized unemployment rates from the U.S. Bureau of Labor Statistics, and placement data from Robert Half.
Marketing and Creative Managers’ Hiring Plans
Hiring for new roles
Hiring for vacated roles
Increasing the number of contract employees in their department
Finding Skilled Talent Is Toughest in These Areas
of marketing and creative managers said it’s challenging to find skilled professionals
The most challenging areas to hire:
- Digital marketing
- Digital design and production
Motivations of Marketing and Creative Workers on the Move
The main reasons professionals in this sector plan to look for a new job:
- Higher salaries
- More opportunities for advancement
- Remote work flexibility
of marketing and creative employees are actively searching for a new role or plan to by the end of the year
Current Unemployment Rates
Market research analysts and marketing specialists
Web and digital interface designers
Current Population Statistics, U.S. Bureau of Labor Statistics, July 8, 2022. Percentages reflect unemployment rates for select positions that were near or below the national unemployment rate at the end of second-quarter 2022.
Your Resource for Meeting Today’s Hiring Challenges
*Robert Half calculations are based on job postings provided by TalentNeuron™, a comprehensive source of global labor market analytics by Gartner®. GARTNER and TALENTNEURON are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
The Employment Situation — August 2022, U.S. Bureau of Labor Statistics, Sept. 2, 2022
Job Openings and Labor Turnover — July 2022, U.S. Bureau of Labor Statistics, Aug. 30, 2022
Online surveys developed by Robert Half and conducted by independent research firms in 2022. Respondents included executives, senior managers and employees from small (20-249 employees), medium (250-499 employees) and large (500+ employees) in private, publicly listed and public sector organizations across the United States.